I belong to a wonderful medical librarian discussion list which provides a forum for members of the Medical Library Association and other health sciences information professionals to discuss issues of mutual interest.  In early May, a library manager from Wales shared that Iceland’s tourist agency just launched a project called “Ask Gudmundur” – an extremely creative and clever way to encourage potential visitors to ask questions about Iceland via social media.  Their marketing message is simple — “If you’ve got a question about Iceland which the Internet can’t answer, a new “human search engine” might be able to help.”  Their video clip illustrates the type of questions posed to the great and all-knowing Gudmundur (by the way, Gudmundur is actually seven people with each member of the team coming from one of Iceland’s seven regions). Continue reading →