Go Pink with MSK this October!

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October is Breast Cancer Awareness month, and many local and national companies are donating proceeds to breast cancer research during the month of October. Below are products and companies that have proceeds going directly to breast cancer research at MSK:

  • eos Berry Blossom Body Lotion ($6.49) – eos is donating 100% of all October Berry Blossom Body Lotion net profits to MSK
  • Kleinfeld Bridal – Kleinfeld is donating 5% of the retail price of every gown over $3,000 to MSK during the month of October
  • Bareburger – Bareburger locations across the country are donating $3 to MSK for each sundae sold in October
  • Panera Bread – Panera is donating 39 cents from every Pink Ribbon Bagel sold in its Staten Island, Long Island, Brooklyn, and Queens locations to MSK during the month of October

Dr. Monica Morrow, MD, FACS, Chief of the Breast Surgery Service, was awarded the Brinker Award for Scientific Distinction in Clinical Research by Susan G Komen. This award, established in 1992, recognizes the pioneering efforts in clinical and basic science breast cancer research. Dr. Morrow’s approach of “more is not necessarily better” and putting patients in the drivers seat of treatment decisions has made her instrumental in changing breast cancer surgical practices. The Brinker Award winners will be honored and deliver keynote lectures on December 7 at the thirty-ninth Annual San Antonio Breast Cancer Symposium.

Former “Good Morning America” host, Joan Lunden, joined MSK’s Deputy Physician-in-Chief for Breast Services, Dr. Larry Norton, MD, for his twenty-fourth annual update on breast cancer at the 92Y on October 5. This year’s talk focused on the latest developments in diagnostics and treatment, as well as, life after cancer.

Dr. Tiffany Traina, MD, presented research on anti-androgen therapies for breast cancer at the 2016 Lynn Sage Breast Cancer Symposium in Chicago. Women with triple negative breast cancer (TNBC) are the patients who will most benefit from this new therapy. According to Dr. Traina, “Using a hormonal strategy versus what chemotherapy is so much easier for our patients,” she said. “The side effect profile for taking a hormone pill a day where you don’t lose your hair, you’re not sick to your stomach, you’re not vulnerable to infection — it’s really great quality of life.”